Step-by-Step Guide

Run Your Meta Leads Ad Campaign

Follow these 7 steps to upload your AI video ad and launch a Leads campaign with Instant Forms on Meta Ads Manager — no agency required.

  1. 1

    Go to business.facebook.com and click "Create Account" if you don't have one yet.

  2. 2

    Enter your business name, your name, and your business email address.

  3. 3

    Add your Facebook Page to the Business Manager (or create a new page if needed).

  4. 4

    Go to Business Settings → Accounts → Ad Accounts and click "Add" → "Create a new ad account".

  5. 5

    Set your currency to GBP (or your local currency) and your time zone.

  6. 6

    Add a payment method under Business Settings → Billing & Payments → Payment Methods.

Open Meta Business Manager

Pro Tips for Better Results

  • • Use portrait (9:16) video format for better performance on Instagram Reels & Stories.
  • • Keep your Instant Form to 3 fields max — every extra field reduces completion rate.
  • • Respond to new leads within 1 hour — speed-to-lead dramatically increases conversion.
  • • Run at least 7 days before making optimisation decisions — Meta needs data to learn.
  • • Test 2–3 audience variations simultaneously to find your best-performing segment.
  • • Always add captions/subtitles — 85% of video ads are watched on mute.

Want Us to Do It For You?

Skip the setup and let our expert team launch and manage your entire Meta Leads campaign for you — from uploading the video to optimising for the best cost per lead.

Includes: campaign setup, audience research, Instant Form creation, weekly optimisation, and monthly reporting.

$199/ month

Pay securely via Stripe. After payment you'll be redirected to book your onboarding call.